Fernando Samaniego is an international new media specialist and the President of International New Media Consulting. He has a fifteen-year track record of transforming traditional media companies into thriving centers of profitable innovation. As a multilingual, multicultural intrapreneur, he has an incredible breadth and depth of experience, having worked with organizations across the globe in all areas of the media, including newspapers, magazines, television, radio, mobile, Internet, news, classifieds, and portals. In addition to his experienced, global perspective, he has a keen understanding of social and technical trends that keep his clients on the cutting edge and on the front lines of changing how we live, work and communicate.
Fernando has repeatedly shown how a future-oriented, powerful vision combined with rigorous analysis can revitalize companies struggling to find the right approach to increase involvement and create engaging client experiences in a world of digitization of products, services and distribution channels. His innate ability to foresee business and market opportunities helps companies capitalize on circumstances and move from being market players to market leaders in record time. He not only provides visionary leadership and corporate strategy, but also helps organizations and their cultures implement change that leads to extraordinary results and a more robust bottom line.
Fernando is the person you would like to have by your side when analyzing how the blurring boundaries of technology, media and business are going to affect your company and its prospects for the future.