The fourth and last post of the presentation The Future of Media Companies focuses on the generation of revenues. The revenue model a media company envisages is intimately related to the vision of its role in the market.
Banners and similar formats have a serious growth limitation and a project based on them will see revenues dip. Unless a media company adopts a more updated vision of content, brand and portfolio the sales department will not succeed in bringing home the necessary resources to keep the project humming. While it is true that we will lose analog dollars to digital pennies, there are other activities as well as other revenue and advertising formats which can start bringing money from different sources in a rather immediate way.
You can click Download Part 4 Future of Media to gain access to the Power Point presentation. Alternatively, you can click here to see it here, in Slideshare.
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