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The Future of Media; Part 3, Brand and Portfolio

Future of Media Part 3 Slide 1 This third post on The Future of Media Companies deals with Brand and Portfolio. Content and brand are the only two things that really matter when looking at the future of media companies.  All other things, important as they are, are just means.  Marketing will have to ask many questions and offer many answers before the media company can seriously embark on its transformation.The new media company, especially if addressing a local market, will compensate for the shrinking of its flagship, the newspaper, with the generation of new businesses.  A larger portfolio of activities around core competencies will ensure relevancy for audiences and advertisers.

 

You can click  Download Part 3 Future of Media to gain access to the Power Point presentation.  Alternatively, you can click here to see it here, in Slideshare.

You are free to use this article in your publication as long as you credit the author Fernando Samaniego

 

 

on March 12, 2011 in Local New Media, News Portals Strategies, Transforming Traditional to New Media |

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About

  • Fernando Samaniego is a forward-thinking, international new media strategist who uses his experience building and restructuring media companies, his passion for empowering highly qualified professionals, and his well-traveled, global perspective to grow projects and organizational cultures driven by vision, innovation and a focus on the bottom line.

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    • "Fernando has a strong understanding of the dominant trends in digital media and a clear passion to help traditional media companies negotiate the sometimes tricky bridge to the future." — Robert Cauthorn, President and CEO CityTools, USA

      "I've always been impressed with Fernando's deep knowledge of the media industry in the United States, Europe and South America, as well as his knowledge of the fast growing U.S. hispanic market and the opportunity for media investments in that area." — John Paton, CEO Impremedia, USA

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