Resumen del artículo: el concepto de Innovaciones Disruptivas, utilizado en un post anterior, puede aclarar la estrategia de Google con especto a YouTube y puede dar sentido a algunas innovaciones emprendidas por el portal de vídeo.
In one of my recent posts I mentioned the concept of “disruptive technologies” (DT) applied to the current situation being experimented by newspapers. The premise is that DT overturns the existing dominant technologies or status quo of products and players in a market. The disruptor focuses initially on serving the least profitable customers to end up transforming the most profitable segment and therefore driving the incumbents to dire difficulties or out of the market. One traditional example is the digital camera. At one time they were rather shoddy, too basic for the sophisticated user, but fairly inexpensive. Starting from a no frills technology, addressed to low end users they are now able to satisfy the needs of professionals and high end customers and have dominated the world of photography while deeply transforming market rules, customers’ minds and industry players.
The question that one can ask oneself is if we can identify other examples of disruption happening before our eyes. Because of its size and the dimension of its possible consequences a possible case of disruption taking place right now could be YouTube (YT).
